[Step 4] Branding and Packaging Guide

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Ready to turn your candles into a premium-looking brand? This practical guide by Candle It is here to help you stand out — whether you're selling from home, on Instagram, or at flea markets.

🎨 Learn how to build a stunning brand identity, design labels that pop, and name your candles like a pro.

📦 Discover packaging that looks luxurious without burning your budget — from eco-friendly wraps to elegant ribbons.

📸 Nail your product photography and unboxing experience so your candles shine online and offline.

🧠 Plus, get checklists, design hacks, creative inspiration, and real-world tips straight from a handmade candle brand that’s grown from the ground up.

🕯️ Whether you're just starting or rebranding, this guide is your shortcut to a candle brand that looks as good as it smells.

📚 Chapters Inside:

💡 1. What Is a “Candle Brand” & Why It Matters
Learn how to go from a candle seller to a memorable brand that customers trust and love.

🎨 2. Brand Identity – More Than Just a Logo
Build your brand’s look, feel, and personality — from name to colors to mood board.

🕯️ 3. Naming Your Candles (and Brand) Creatively
Craft irresistible names that connect with your audience and elevate your scent story.

🧾 4. Label Design Basics
Design labels that look clean, professional, and totally on-brand.

🎁 5. Packaging That Feels Premium (Even on a Budget)
Make your candles look gift-worthy without spending a fortune.

📦 5.1 How to Pack Candles Securely
Step-by-step guide to safely packing your candles for shipping, gifting, or markets.

🛍️ 6. Add-Ons That Elevate Your Brand
Small details like thank-you cards, wax seals, and QR codes that create a wow experience.

📸 7. Photography & Unboxing Experience
Shoot beautiful photos and reels with simple DIY tips — because visuals sell.

🧠 8. Branding Checklist (Before You Launch)
A final glow-up checklist to make sure your candle brand is ready to impress.

🔥 Bonus: Branding Mistakes to Avoid
Common mistakes new candle brands make — and how to avoid them like a pro.